Our Customer Commitment

  • Transparency

    Round Diamond
  • Fairness and Trust

    Cushion Diamond
  • Customer Satisfaction

    Emerald Diamond
  • Long-Term Relationships

    Heart Diamond
  • Selling Only What is Needed

    Oval Diamond
  • Reciprocal Best Business

    Pear Diamond
  • flawless diamonds


    We will share all we know about our diamonds, their attributes and their pricing. Online and in-person, Venus Jewel will be as clear as its most flawless diamonds in its dealings with its customers.

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    Fairness and Trust

    We will treat each of our customers equally and will not offer bargains to one without making the same price available to all. Venus Jewel's unique online auction process gives its customers equal opportunities to bid for the same diamonds and helps ensure the diamonds they purchase have been accurately valued.

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    Customer Satisfaction

    We will strive to offer the world's finest diamond buying experience, so we will always value direct feedback from our customers. For Venus Jewel, no sale is truly complete if the purchaser is not completely delighted with the beauty, quality and value of their diamond.

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    Long-Term Relationships

    More important than any one sale is building a lifetime relationship with each customer. With each purchase, Venus Jewel will reaffirm its commitment to its core values of fairness, trust, transparency, customer delight and mutual growth.

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    Selling Only What is Needed

    We will foster the stability and prosperity of our customers by not extending credit. This not only helps Venus Jewel protect its customers from the vagaries of the market, it also helps ensure they will grow with us in the years to come.

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    Reciprocal Best Business Practices

    We encourage our customers to apply these values to their dealings with us, as well as their relations with other vendors and clients. By emphasizing the returns that come from operating transparently, in an environment of mutual respect, Venus Jewel hopes to set a tone for the entire diamond industry.

As your partner in the diamond industry, we promise the following

Our commitment to ethics, transparency, consistency and the highest level of customer satisfaction drives everything we do. For more than five decades, Venus Jewel has built an unrivalled reputation for integrity, technical innovation and industry expertise. From our comprehensive grading, rational pricing and innovative e-commerce capabilities to our unique manufacturing processes, which combine centuries of craftsmanship with the latest technologies, our underlying drive to provide our customers with both the world's finest diamonds and the world's finest diamond buying experience is the Venus Difference.