In 2008, as the global recession led many in the diamond industry to halt production and furlough their workers, Venus Jewel retained all its employees at full pay. While others cut back, Venus Jewel devoted itself to cross-training workers and strengthening the quality and precision of its rough diamond planning and polishing processes. As the economy recovered, Venus Jewel was once again poised to supply a market eager to enjoy diamonds.
Today, under the continuing leadership of Sevantilal Shah, Venus Jewel continues to grow and seek out new ways to offer the world's finest round and fancy diamonds, as well as the world's finest diamond buying experience.
A history of quality and innovation
Just as the planet Venus leads the stars into the evening sky, Venus Jewel leads the diamond industry, counting online sales of large diamonds, fair and transparent auction processes, detailed grading, rigorous pricing, value-enhancing computerized planning, standardized and regulated work weeks, employee retirement plans and clean, modern workplaces among its many innovations.
Venus Jewel draws on diverse inspirations for these and other advances, but all are focused on a single goal, providing the highest quality diamonds at rational, logically derived prices, with unmatched complete transparency and integrity. By striving to create brilliance in all that it does, we have become one of the most respected companies in the world, with a reputation for integrity and transparency that is second to none in the industry.