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| We are eminently renowned the world over, for our high standards of cut, polish and symmetry in producing high end premium solitaires ranging in size from 50 cents to 5 carats and above. An eclectic array of shapes consisting of Round Brilliants, marquise, oval, pear, emerald, princess, radiant, heart, emerald, sq. emerald, radiant, sq. radiant, baguettes and others available in D to K colors and IF to I2 purities, is our forte. As the second generation of the company’s partners puts it, “Simply manufacturing diamonds and pushing them to customers is not our aim at all. On the contrary, even the most minor of decisions taken on each and every diamond has to have a valid reason behind it, and all artisans in the various manufacturing stages are accountable and responsible for their decisions.” “Our motto is to provide our customers with top notch product along with impeccable quality, while at the same time also develop systems using latest technologies available, to aide them as best as possible in not only buying exactly what they desire, but taking well informed buying decisions at the same time also.” With this thought being percolated down to the last employee, we have over the years, built up features that have exceeded expectations of our customers. Some of the major advantages that we offer are: With a view to keeping a close watch on product quality and maintaining consistency of the same, we manufacture all our diamonds entirely at the manufacturing facility in Surat. Additionally, the unique ‘Performance Oriented Wage System’ coupled with the ‘Multiple Stage Checking System’ ensures that each diamond is checked multiple times before being sold. Our unique Market Led Flexible Manufacturing System enables us to be in close touch with the latest trends and demand patterns prevailing in the market. As a result, any fluctuation in demand is immediately factored into the production system and the product mix changes accordingly. This not only allows us to efficiently manage inventory, but also makes available products as per market trends ultimately enabling our customers to minimize their inventories as well. Our pioneering ‘Single Piece per Packet’ concept is a unique method of maintaining each diamond in its own self-descriptive individual packet, with all the grading details provided by the Venus Grading System, printed on it. This unique concept not only enhances our efficiency but also reduces customers’ hassles of sorting through multiple parcels containing multiple diamonds to select desired stones. Customers can select stones simply by reading the accurate description of each diamond on its packet. Another unique advantage is our Online Stock viewing facility, allowing customers to view and order goods from the comfort of their homes or offices. An extension of this feature is the ‘Confirmed Order Requirement’ system which functions as a unique online sales tool, enabling customers to effectively plan their future purchases. Other online features are explained in detail under the ‘Online Benefits’ link on the homepage. Time zone differences have never stopped us from serving our customers. Orders with relevant specifications can be sent in through e-mail and are expedited immediately on the following working day. This allows customers to minimize or even totally eliminate traveling as well as the tedious formalities of the goods selection process.
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